Cell Looks
A peek into what Supercellians wear and why. Not about fashion. Not not about fashion.
Edition #1
Laura, Damien, Ilya
Inspired by Japanese fashion.
Laura Garcia
Style in three words:
Having fun. Being comfortable. Cute.
To her, style is self-expression – a mood booster and mirror of personality.
Follow trends?
"Hair. That’s it."
Style icon? It’s all about attitude – singer Mika is mentioned
Damien Mabin
Wears 16-year-old jeans made at his mom’s company. His wife makes his tees. “I like long-lasting clothes, especially ones that are made by someone I know!”
Style in three words: Kids. Comfort. Work.
Follow trends? Laughs and says no.
Style idol? None.
Style? Flexible.
Ilya Pavlenkov
Thinks we all have personal style – even when we say we don’t.
Loves challenging subconscious style boundaries and exploring.
Follow trends? “Maybe, if I like some trendy item. Not for the sake of following trends”.
Edition #2
In this edition, serving a look and some thoughts are Sara, Stephen and Deborah!
Inspired by anyone who dresses for themself.
Sara Muurinen
Style in three words: Whatever makes happy.
Trends? “I enjoy watching how trends evolve and what influences people but I’m not bothered by not following or following them.”
Style inspiration:
Supercell swag shelf.
Stephan Bradley
Style in three words: Corporate. Cheap. Cool.
Thinks of style as a “real-life skin.”
Trends? Fully onboard.
Style inspiration: Just walking around and seeing what sparks.
Deborah Mensa-Bonsu
Style in three words: Simple. Sentimental. Funky.
To Deb, style is a creative outlet, changing with the mood. Trends? "Trends of the past: dress up classic simple, dress down 90s."
Edition #3
This third-ever Cell Looks features Matthieu, Jaana and Yuri.
Style inspiration:
David Lynch.
Matthieu Clervoy
Style in three words: Japanese. Retro. Minimal.
To Matthieu, personal style means permission.
Trends? “Yeah I guess! I pay attention to what people are wearing on the street”.
Style inspiration:
Carrie Bradshaw.
Jaana Ikäheimonen
Style in three words: Comfy. Quirky. Girly touches.
Jaana dresses for fun and to represent herself and how she feels.
“Sometimes I follow trends – I try to make them my own. I love fashion but am not fashionable.”
Style inspiration:
Tony Soprano??
Yuri Yoshimura
Style in three words: Based on mood.
To Yuri, personal style equals freedom.
Trends? No. Color palette? Whatever fits in with nature.